OTIMIZAÇÃO DO DESEMPENHO ORGANIZACIONAL POR MEIO DA GESTÃO ESTRATÉGICA DE PESSOAS EM MICRO E PEQUENAS EMPRESAS

DOI:

https://doi.org/10.17564/2316-3143.2025v9n2p41-56

Authors

  • Gleyse Pinheiro UNIVERSIDADE TIRADESNTES
  • Laiane Santos Sousa
  • Luiz Felipe Torres Soares Silva
  • Pérola Maria de Lima e Lima Santos
  • Sylvia Oliveira Chagas

Published

2025-09-01

Downloads

Downloads

Download data is not yet available.

Issue

Vol. 9 No. 2 (2025)

Section

Artigos

License

Oferece acesso livre e imediato ao seu conteúdo, seguindo o princípio de que disponibilizar gratuitamente o conhecimento científico contribui para a democratização do saber. Assume-se que, ao submeter os originais os autores cedem os direitos de publicação para o Caderno de Graduação. O autor(a) reconhece esta como detentor(a) do direito autoral e ele autoriza seu livre uso pelos leitores, podendo ser, além de lido, baixado, copiado, distribuído e impresso, desde quando citada a fonte.

Abstract

ABSTRACT

This study aims to analyze how strategic people management can contribute to optimizing organizational performance in micro and small enterprises (MSEs). The research was developed through a multiple case study with a qualitative and applied approach, involving four MSEs located in Aracaju, Brazil, operating in the sectors of beauty, real estate, aquaculture, and vehicle rental. Data collection was conducted through semi-structured interviews and analyzed using content analysis techniques. The specific objectives were: to identify the main challenges faced by MSEs in people management; to investigate strategic practices that contribute to improving organizational performance; and to evaluate the relationship between talent retention and organizational sustainability. The results showed that, despite structural and financial limitations, the companies surveyed recognize the importance of aligning strategic planning with people management as an essential factor for business sustainability. The main challenges identified were the difficulty in retaining talent, maintaining employee engagement, and consolidating a strong organizational culture. On the other hand, practices such as performance bonuses, professional recognition, continuous training, participatory leadership, and clear communication of the organizational mission proved effective in enhancing performance and strengthening the employee-company bond. The empirical analysis, supported by the theoretical framework, confirmed that strategic people management, even in small business environments, is a competitive advantage capable of positively impacting organizational results and promoting long-term stability.

 

Keywords: Organizational performance. Organizational sustainability.  Strategic people management. Talent retention. Micro and small enterprises.

How to Cite

Pinheiro, G., Santos Sousa, L., Torres Soares Silva, L. F., de Lima e Lima Santos, P. M., & Oliveira Chagas, S. (2025). OTIMIZAÇÃO DO DESEMPENHO ORGANIZACIONAL POR MEIO DA GESTÃO ESTRATÉGICA DE PESSOAS EM MICRO E PEQUENAS EMPRESAS. Caderno De Graduação - Ciências Humanas E Sociais - UNIT - SERGIPE, 9(2), 41–56. https://doi.org/10.17564/2316-3143.2025v9n2p41-56