DESIGN THINKING: ESTRATÉGIA EMPRESARIAL PARA ATRAIR E FIDELIZAR CLIENTES NA NORTEAR CONSULT JR. (UNIT)

Abstract

This article aims to present Design Thinking as a business strategy for organizations that have encountered challenges in terms of entering and staying in the market, aiming to awaken creativity to attract and build customers loyalty, resulting in the sale of solutions, instead of products or services. To this end, a study was carried out at the junior management company of Universidade Tiradentes, Nortear Consult Jr., based on the identification of factors that hinder the attraction and loyalty of customers. In this stage, an analysis of the internal and external environment was carried out through observation, aiming to organize the data, and elaborating a SWOT Matrix to emphasize the strengths and weaknesses, as well as the opportunities and threats. Then, a GUT Matrix was elaborated to prioritize the main issues observed, suggesting the implementation of new practices, through an intervention proposal. Finally, the study purports to serve as a reference for the adoption of design thinking in business activities of different branches and proportions.